http://www.sitemy.com/articles/articles_site_promotion.html Fresh articles that cover web site promotion and getting traffic. en-us livesupport@superiorincome.com livesupport@superiorincome.com Thu, 20 Nov 2008 06:25:33 -0500 SiteMY.com - RSSBIN http://blogs.law.harvard.edu/tech/rss http://www.sitemy.com/logo.gif http://www.sitemy.com/articles/articles_site_promotion.html http://www.sitemy.com/articles/article_19394.html Use Articles As Part of An Effective Marketing Plan There is no better way to advertise and promote information than to use articles. Many businesses are now marketing their products and services via the internet which is a great way to communicate information to people all around the world. In the absence of articles there are plenty of websites that would fail to have any purpose. All of the articles that support various products on the web have a real marketing spin. Using articles as part of a marketing program is how many items get sold. Brochures, newsletters, direct mail letters and magazines columns are all perfect examples of article marketing. To write your article, the first thing you need to do is determine y... http://www.sitemy.com/articles/article_19394.html Fri, 05 Aug 2005 23:59:16 -0400 http://www.sitemy.com/articles/article_19392.html Adwords Campaign Management - Naming Schemes Keep your campaigns and naming schemes simple and readable. Dull as ditchwater it may be but when you expand your Google Adwords advertising you will as a matter of course have multiple campaigns and within each campaign multiple ad-groups. Google Recommended Limits Googles recommendations/limits are as follows: 25 campaigns 100 ad-groups/campaign 750 keywords/adgroup (although they will allow up to 2,000) Although you will have a theoretical total of up to 5,000,000 keywords, you will never get anywhere near that. Why? This is a performance and scalability issue for Google - the more keywords in an account, the more processing pow... http://www.sitemy.com/articles/article_19392.html Fri, 05 Aug 2005 23:59:15 -0400 http://www.sitemy.com/articles/article_19393.html Not long ago, Forbes magazine has reported that pay per click ad sales are expected to increase to at least $8 billion by 2008. There are three fundamental elements that form the basis of a successful pay per click ad program and they are constant monitoring, response analysis, and refinement. Pay per click search engines offer a way to buy your way to the top of search results for any term you wish. With proper management, and a clear focus, pay per click search engines can offer some of the most well targeted and economical advertising on the Internet. Pay per click advertising works through a bidding process, and the ads appear prominently on the results pages of search engines such as Google and Yahoo. The highest bi... http://www.sitemy.com/articles/article_19393.html Fri, 05 Aug 2005 23:59:15 -0400 http://www.sitemy.com/articles/article_19390.html Writing and distributing articles is fast becoming a popular method of website promotion. However, if your articles are not high-quality, you defeat the whole purpose of using articles for promotion. Web publishers are looking for quality information to offer their visitors and subscribers. As a web publisher myself, I will not use articles that have a lot of spelling and grammar mistakes. Per the terms of use, publishers are not allowed to alter articles, even if they have the time or inclination to correct all of the errors. If I come across an article with a lot of mistakes, I bypass it, even if the article itself contains a great message. If the author had taken just a little time to clean it up, it would have been perfectl... http://www.sitemy.com/articles/article_19390.html Fri, 05 Aug 2005 23:59:14 -0400 http://www.sitemy.com/articles/article_19391.html Today I'm going to try something different. For quite some time now I've noticed that the same questions have been asked over and over again in search engine forums. In this article I've tried to pick out the most frequent of those questions and then answer them. Hopefully you'll find some of your questions answered in here, and if you don't, you can always drop me a line and ask&ldots;I might put out a similar Q&A lesson soon in the future, so your questions will definitely get answered here. So, let's get started. 1 - What is "relevance" in SEO? "Relevance" is a central concept in search engine marketing, but you will be hard pressed to find any reasonable definition for it. Most SEO experts take the term for granted, and the... http://www.sitemy.com/articles/article_19391.html Fri, 05 Aug 2005 23:59:14 -0400 http://www.sitemy.com/articles/article_19388.html All of us, the authors, know that to enhance our sites' listings in search engines we need to do certain things and some of them are : (a) get fresh content on our sites on regular basis (b) get backlinks from high PR (page-rank) sites Get Fresh Content: Inserting RSS Feeds on related subjects is a great way to create automatic fresh content in a website. However, we can also put our own published articles in a section, say, 'My Articles'. Many authors aim to write at least one article every week. So, every week whenever search engine robots come to our sites, they can get fresh content. Get Back-links Back-links are considered an important factor in search engine placements. When we submit our articles in... http://www.sitemy.com/articles/article_19388.html Fri, 05 Aug 2005 23:59:13 -0400 http://www.sitemy.com/articles/article_19389.html If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as location is to real estate. It's the only thing that really matters. If you cannot generate targeted visitors to your site, you will not make any sales. Usually the owner or designer of the website is the person designated to drive traffic to the site. The chief ingredient in generating traffic is the search engine. Of coarse, you can use advertising, but it's going to cost you. Using the search engines to generate targeted (interested in your product) traffic is the least expensive method known. Unfortunately, many website owners do not understand the importance of search engine visibility, which leads to traffic. They ... http://www.sitemy.com/articles/article_19389.html Fri, 05 Aug 2005 23:59:13 -0400 http://www.sitemy.com/articles/article_18954.html Analyzing traffic to a site is a key factor in tweaking search engine optimization and marketing campaigns. Determining how people get to your site is critical. Surprisingly, few sites take advantage of the data available on their servers. Server Logs Typically, there are two server tools available to you. Server logs are on your server and analyze site activity. The log keeps track of the files created on the server, the number of times there is a request for the file, where the hit came from and the exact phrase typed in by the person accessing the page of the site. Every system is different, but these basic elements should be included. The second tool, a traffic analysis program, is pretty standard for most hosting com... http://www.sitemy.com/articles/article_18954.html Mon, 01 Aug 2005 18:07:58 -0400 http://www.sitemy.com/articles/article_18789.html NUMBER 1 : INTERNET USERS REMEMBER WHAT THEY HEAR Did you know that Internet users remember only 20% of what they read while remembering an amazing 70% of what they hear? Audio on your website will help your message stay with fresh your visitors for longer. NUMBER 2 : AUDIO INCREASES SUBSCRIPTION RATES Using audio to convey a personal message to entice visitors to subscribe to your newsletter will result in up to 400% more subscribers than using traditional subscription marketing methods. NUMBER 3 : AUDIO WILL KEEP VISITORS ON YOUR SITE FOR LONGER Using audio on your website helps to keep visitors on your site for longer. The longer visitors stay the more informed they are about your product and services and the ... http://www.sitemy.com/articles/article_18789.html Fri, 13 May 2005 13:10:49 -0400 http://www.sitemy.com/articles/article_18788.html We all know how cagey and stubborn prospects can be and we know that only a tiny percentage will buy our products the first time they see them. We all know that the only way to convince savvy prospects to buy is by building trust with them and that the single most effective way of building trust is by getting our visitors to subscribe to our newsletters. So, if signing up prospects to our newsletter is so vital to making sales why do most of us keep our subscription invitations tucked away in the margins of our websites where they can very easily be overlooked or ignored. And if signing up prospects is so vital to our sales why do we place our invitations to sign in those annoying pop-ups that prospects want to close before they'v... http://www.sitemy.com/articles/article_18788.html Fri, 13 May 2005 13:10:48 -0400 http://www.sitemy.com/articles/article_18787.html Have you spent a lot of money on advertising with the expectation that you would get many sales from the 1000s of web site visitors that read your ad? Have you poured money into driving traffic to your web site, only to have no one buying your product? Maybe you have seen the ads, "Get 10,000 visitors to your site, for only $20" . Wow, you think, that’s a great bargain, I’ll go for it. The result – 10 people visiting your site and no one buying. What’s the problem? You have not effectively targeted your customers. Your field of customers is too large. Most of them are not interested in your product. You need to zero in on the person that wants, needs and thirsts for your product. How do I find my targeted customers? http://www.sitemy.com/articles/article_18787.html Fri, 13 May 2005 13:10:47 -0400 http://www.sitemy.com/articles/article_18786.html The problem with a new site is that it often takes a long time before it is indexed by the search engines. This means you are missing out on getting traffic and making sales. Google places new sites in the "sandbox" which means they are on "hold" for a period of time before they rank. Here are some ways to generate immediate traffic to your web site: 1. Start a PPC (pay per click) campaign – you can begin a Google Adwords campaign and start generating visitors the same day you set it up. Of course it is going to cost you some money but you can set a limit for how much you wish to spend. You will soon get a good idea what keywords produce the most clicks for your ads. You can incorporate these keywords in your site when you op... http://www.sitemy.com/articles/article_18786.html Fri, 13 May 2005 13:10:46 -0400 http://www.sitemy.com/articles/article_18692.html Many small businesses need to have an online presence and sell their products or services locally. For instance, doctors, dentists, real estate agents and restaurants can all benefit from online marketing but only on a local scale, not globally. In order to tap into the local market, however, it may be necessary to make some global changes to your website. In order to target a website to a local market, it is important that 3 key areas be addressed: Global website text changes targeting local keywords Geographical meta tag implementation Getting indexed by Yahoo! Local In regards to global website text changes, let’s take, for example the case of the Romeo Cuccina restaurant in Nowhere, Ohio. Thi... http://www.sitemy.com/articles/article_18692.html Fri, 29 Apr 2005 15:53:09 -0400 http://www.sitemy.com/articles/article_18691.html April 2005: Letter from the Chairman I’d like to welcome you to the world of Wamee™. The concept of Wamee was first instigated some two years ago, when I was considering forming a company which would be of use to the public at large, and on the leading edge of innovation. The challenge was to create a website that would appeal to people, both from an aesthetic, and user friendly aspect, and which would be economic to the end user. In considering the overall concept, I wanted Wamee to be professionally designed, and my demands on the web designers, has led them to working long, hard hours, to create, what I believe, is a website, which is both easy to browse, and totally clear and precise in its layout, whereby everything on th... http://www.sitemy.com/articles/article_18691.html Fri, 29 Apr 2005 15:53:08 -0400 http://www.sitemy.com/articles/article_18690.html Some of the research that has been done today gives us a lot of information on the values of today's society. What I'm referring to is a lifestyle in which there is more to do in generally less time in which to accomplish it. There's more to spend money on so there's less disposable income. Quite often there's just one parent instead of the traditional two parents. Safety and security is important, Quality and value are more important than ever. People are willing to pay more for desired quality. People are also willing to withdraw from the unnecessary and focus on essential stuff, and Convenience is extremely important. Consumers are having a wild time with technology. The 90's have been characterized as the "Decade of Decency" a... http://www.sitemy.com/articles/article_18690.html Fri, 29 Apr 2005 15:53:07 -0400