Articles: Site Promotion

1. Effective Marketing Using Articles
Use Articles As Part of An Effective Marketing Plan There is no better way to advertise and promote information than to use articles. Many businesses are now marketing their products and services via the internet which is a great way to communicate information to people all around the world. In the absence of articles there are plenty of websites that would fail to have any purpose. All of the articles that support various products on the web have a real marketing spin. Using articles as part of a marketing program is how many items get sold. Brochures, newsletters, direct mail letters and magazines columns are all perfect examples of article marketing. To write your article, the first thing you need to do is determine y...
Author: Tina Valiedi Date: Fri, 05 Aug 2005 23:59:16 -0400

2. Improving Adwords Campaign Management - Tip 1
Adwords Campaign Management - Naming Schemes Keep your campaigns and naming schemes simple and readable. Dull as ditchwater it may be but when you expand your Google Adwords advertising you will as a matter of course have multiple campaigns and within each campaign multiple ad-groups. Google Recommended Limits Googles recommendations/limits are as follows: 25 campaigns 100 ad-groups/campaign 750 keywords/adgroup (although they will allow up to 2,000) Although you will have a theoretical total of up to 5,000,000 keywords, you will never get anywhere near that. Why? This is a performance and scalability issue for Google - the more keywords in an account, the more processing pow...
Author: Tom O Brien Date: Fri, 05 Aug 2005 23:59:15 -0400

3. The Basics Of Pay Per Click Search Engine Advertising
Not long ago, Forbes magazine has reported that pay per click ad sales are expected to increase to at least $8 billion by 2008. There are three fundamental elements that form the basis of a successful pay per click ad program and they are constant monitoring, response analysis, and refinement. Pay per click search engines offer a way to buy your way to the top of search results for any term you wish. With proper management, and a clear focus, pay per click search engines can offer some of the most well targeted and economical advertising on the Internet. Pay per click advertising works through a bidding process, and the ads appear prominently on the results pages of search engines such as Google and Yahoo. The highest bi...
Author: Kirk Bannerman Date: Fri, 05 Aug 2005 23:59:15 -0400

4. Are Your Articles High-Quality?
Writing and distributing articles is fast becoming a popular method of website promotion. However, if your articles are not high-quality, you defeat the whole purpose of using articles for promotion. Web publishers are looking for quality information to offer their visitors and subscribers. As a web publisher myself, I will not use articles that have a lot of spelling and grammar mistakes. Per the terms of use, publishers are not allowed to alter articles, even if they have the time or inclination to correct all of the errors. If I come across an article with a lot of mistakes, I bypass it, even if the article itself contains a great message. If the author had taken just a little time to clean it up, it would have been perfectl...
Author: Wendy Betterini Date: Fri, 05 Aug 2005 23:59:14 -0400

5. Become An Instant SEO Forum Expert!
Today I'm going to try something different. For quite some time now I've noticed that the same questions have been asked over and over again in search engine forums. In this article I've tried to pick out the most frequent of those questions and then answer them. Hopefully you'll find some of your questions answered in here, and if you don't, you can always drop me a line and ask…I might put out a similar Q&A lesson soon in the future, so your questions will definitely get answered here. So, let's get started. 1 - What is "relevance" in SEO? “Relevance” is a central concept in search engine marketing, but you will be hard pressed to find any reasonable definition for it. Most SEO experts take the term for granted, and the...
Author: Brad Callen Date: Fri, 05 Aug 2005 23:59:14 -0400

6. How To Rank Your Articles Higher in Search Engines
All of us, the authors, know that to enhance our sites' listings in search engines we need to do certain things and some of them are : (a) get fresh content on our sites on regular basis (b) get backlinks from high PR (page-rank) sites Get Fresh Content: Inserting RSS Feeds on related subjects is a great way to create automatic fresh content in a website. However, we can also put our own published articles in a section, say, 'My Articles'. Many authors aim to write at least one article every week. So, every week whenever search engine robots come to our sites, they can get fresh content. Get Back-links Back-links are considered an important factor in search engine placements. When we submit our articles in...
Author: Subhendu Sen Date: Fri, 05 Aug 2005 23:59:13 -0400

7. Search Engine Mistakes You Must Avoid
If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as location is to real estate. It's the only thing that really matters. If you cannot generate targeted visitors to your site, you will not make any sales. Usually the owner or designer of the website is the person designated to drive traffic to the site. The chief ingredient in generating traffic is the search engine. Of coarse, you can use advertising, but it's going to cost you. Using the search engines to generate targeted (interested in your product) traffic is the least expensive method known. Unfortunately, many website owners do not understand the importance of search engine visibility, which leads to traffic. They ...
Author: Shane Woods Date: Fri, 05 Aug 2005 23:59:13 -0400

8. Server Logs - The Secret to Analyzing Your Traffic
Analyzing traffic to a site is a key factor in tweaking search engine optimization and marketing campaigns. Determining how people get to your site is critical. Surprisingly, few sites take advantage of the data available on their servers. Server Logs Typically, there are two server tools available to you. Server logs are on your server and analyze site activity. The log keeps track of the files created on the server, the number of times there is a request for the file, where the hit came from and the exact phrase typed in by the person accessing the page of the site. Every system is different, but these basic elements should be included. The second tool, a traffic analysis program, is pretty standard for most hosting com...
Author: Halstatt Pires Date: Mon, 01 Aug 2005 18:07:58 -0400

9. Eight Reasons Why You Must Add Audio To Your Website
NUMBER 1 : INTERNET USERS REMEMBER WHAT THEY HEAR Did you know that Internet users remember only 20% of what they read while remembering an amazing 70% of what they hear? Audio on your website will help your message stay with fresh your visitors for longer. NUMBER 2 : AUDIO INCREASES SUBSCRIPTION RATES Using audio to convey a personal message to entice visitors to subscribe to your newsletter will result in up to 400% more subscribers than using traditional subscription marketing methods. NUMBER 3 : AUDIO WILL KEEP VISITORS ON YOUR SITE FOR LONGER Using audio on your website helps to keep visitors on your site for longer. The longer visitors stay the more informed they are about your product and services and the ...
Author: Tracey Meagher Date: Fri, 13 May 2005 13:10:49 -0400

10. The Number One Tried and Tested Method For Exploding Your Ezine Subscriptions
We all know how cagey and stubborn prospects can be and we know that only a tiny percentage will buy our products the first time they see them. We all know that the only way to convince savvy prospects to buy is by building trust with them and that the single most effective way of building trust is by getting our visitors to subscribe to our newsletters. So, if signing up prospects to our newsletter is so vital to making sales why do most of us keep our subscription invitations tucked away in the margins of our websites where they can very easily be overlooked or ignored. And if signing up prospects is so vital to our sales why do we place our invitations to sign in those annoying pop-ups that prospects want to close before they'v...
Author: Tracey Meagher Date: Fri, 13 May 2005 13:10:48 -0400