Articles: Site Promotion 11. 7 Ways to Increase Web Site Visitors and Boost Sales
Have you spent a lot of money on advertising with the expectation that you would get many sales from the 1000s of web site visitors that read your ad? Have you poured money into driving traffic to your web site, only to have no one buying your product? Maybe you have seen the ads, “Get 10,000 visitors to your site, for only $20” . Wow, you think, that’s a great bargain, I’ll go for it. The result – 10 people visiting your site and no one buying. What’s the problem? You have not effectively targeted your customers. Your field of customers is too large. Most of them are not interested in your product. You need to zero in on the person that wants, needs and thirsts for your product. How do I find my targeted customers?
Author: Herman Drost Date: Fri, 13 May 2005 13:10:47 -0400

12. How to Quickly Gain Traffic to Your New Web Site
The problem with a new site is that it often takes a long time before it is indexed by the search engines. This means you are missing out on getting traffic and making sales. Google places new sites in the "sandbox" which means they are on "hold" for a period of time before they rank. Here are some ways to generate immediate traffic to your web site: 1. Start a PPC (pay per click) campaign – you can begin a Google Adwords campaign and start generating visitors the same day you set it up. Of course it is going to cost you some money but you can set a limit for how much you wish to spend. You will soon get a good idea what keywords produce the most clicks for your ads. You can incorporate these keywords in your site when you op...
Author: Herman Drost Date: Fri, 13 May 2005 13:10:46 -0400

13. Local Search Optimization: Think Globally, Act Locally
Many small businesses need to have an online presence and sell their products or services locally. For instance, doctors, dentists, real estate agents and restaurants can all benefit from online marketing but only on a local scale, not globally. In order to tap into the local market, however, it may be necessary to make some global changes to your website. In order to target a website to a local market, it is important that 3 key areas be addressed: Global website text changes targeting local keywords Geographical meta tag implementation Getting indexed by Yahoo! Local In regards to global website text changes, let’s take, for example the case of the Romeo Cuccina restaurant in Nowhere, Ohio. Thi...
Author: SEO Services Date: Fri, 29 Apr 2005 15:53:09 -0400

14. New Website for Buying and Selling Almost Anything!
April 2005: Letter from the Chairman I’d like to welcome you to the world of Wamee™. The concept of Wamee was first instigated some two years ago, when I was considering forming a company which would be of use to the public at large, and on the leading edge of innovation. The challenge was to create a website that would appeal to people, both from an aesthetic, and user friendly aspect, and which would be economic to the end user. In considering the overall concept, I wanted Wamee to be professionally designed, and my demands on the web designers, has led them to working long, hard hours, to create, what I believe, is a website, which is both easy to browse, and totally clear and precise in its layout, whereby everything on th...
Author: Paul Bryant Date: Fri, 29 Apr 2005 15:53:08 -0400

15. The Advantage and Consequences of New Economy Marketing
Some of the research that has been done today gives us a lot of information on the values of today's society. What I'm referring to is a lifestyle in which there is more to do in generally less time in which to accomplish it. There's more to spend money on so there's less disposable income. Quite often there's just one parent instead of the traditional two parents. Safety and security is important, Quality and value are more important than ever. People are willing to pay more for desired quality. People are also willing to withdraw from the unnecessary and focus on essential stuff, and Convenience is extremely important. Consumers are having a wild time with technology. The 90's have been characterized as the "Decade of Decency" a...
Author: Abe Cherian Date: Fri, 29 Apr 2005 15:53:07 -0400

16. How to write Killer Classified Ad Copy
I'll never forget what my accountant said five years ago when he saw the ad I wrote for my services: "How many scotches did you drink before you wrote this?" He was kidding about the scotch. But he just couldn't believe anyone in their right mind would write such a bold and outrageous ad for their own writing, consulting and speaking services, as I had. Well, I spent $300 on that ad -- $200 to run it in a local trade association directory, and $100 to have it reprinted as a flyer. The following year, that $300 ad turned into $12,341 in new business for me. And $12,341 was just a tiny fraction of my total business that year. Why did I make so much money myself while there were so many thousands of "starving writers" ...
Author: David Bell Date: Sat, 23 Apr 2005 10:36:29 -0400

17. The Sandbox Effect
What once many people thought they had a penalty, is now being called the Sandbox Effect and is causing new web sites not to rank very well in the search results of Google, not even for the least competitive phrases. Meaning that a filter is being placed on new web sites and cannot rank very high for most words or phrases for a certain amount of time. This does not mean it's punishment for anything the webmaster did with their site, such as using Spam or anything like that. The probation likely don't apply to the web site, but instead to backlinks. After the link stays on the web site for a certain amount of time it will no longer be on probation and fully counted as a backlink to your web site. Even if your site is better than you...
Author: Matt Colyer Date: Sat, 23 Apr 2005 10:36:29 -0400

18. AdWords Analyzer Review - Pros and Cons
Adwords Analyzer (http://tinyurl.com/a3o3o) is a remarkable keywords research tool that can save you a bunch of time and help compete in the pay-per-click market. If you advertise with Google Adwords, you probably know that when there are less than 8 ads for a particular search term, you can be on the front page of Google bidding the minimum 5 cents for that phrase. So, instead of using Overture's Keyword Selector Tool (http://inventory.overture.com) or Google AdWords Keyword Suggestion Tool (https://adwords.google.com/select/main?cmd=KeywordSan...
Author: Gerardas Norkus Date: Sat, 23 Apr 2005 10:36:28 -0400

19. PDF Optimization: Death to SEO?
On April 18th 2005, Adobe announced that it was going to acquire Macromedia. Besides delivering a critical blow to competitive balance of two highly recognized and respected companies, it has inadvertently created a new form of optimization. That's right. PDF optimization. The main technology that Adobe wanted from Macromedia was Flash. Now that they have it, they will be able to incorporate all the power of Flash into a PDF. With one fell swoop, they have changed the face of search engine optimization. As a site owner, I can now potentially have my entire site reside within the content of a PDF. Sure, it was textually available before, but now I can even have compressed video, dynamically generated content and visually...
Author: Paul Bliss Date: Sat, 23 Apr 2005 10:36:28 -0400

20. The Art of Website Optimization
They say "diamonds are a girl's best friend". Just like a flawless diamond in the making, a website demands significant attention to detail in order to stand up and deliver and captivate its target audience. Ever wondered what components clearly define a website as "professionally" done? It should have a polished look! You don't need to spend thousands of dollars on web design, simply make sure it loads quickly and employs a simple navigation system. Your visitors must feel that the time spent at your site was time well spent! Pay extra close attention to your sales copy. If you have all kinds of questions popping in your head as you read your own sales material, so will your customers. There is a simple approach to creating great...
Author: David Bell Date: Sat, 23 Apr 2005 10:36:27 -0400

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