http://www.sitemy.com/articles/articles_marketing.html Marketing articles - for marketers, by marketers. en-us livesupport@superiorincome.com livesupport@superiorincome.com Thu, 20 Nov 2008 07:33:58 -0500 SiteMY.com - RSSBIN http://blogs.law.harvard.edu/tech/rss http://www.sitemy.com/logo.gif http://www.sitemy.com/articles/articles_marketing.html http://www.sitemy.com/articles/article_19259.html The fight for your customer's attention at a tradeshow has never been so intense. Budget cutbacks in the travel sector means that buyers spend less time than ever at shows. To make the most of their time, they pre-plan their agendas and do their best to stick to them. The rules of the game are forever changed. Since so many buyers are on a tight schedule - frequently, they're only at the show for a day - they're no longer there to window shop or go bargain hunting. The good news is that they're there to "buy" - the bad news is that if you're not on their A-list, you may not get the chance to pitch them. But a well-designed tradeshow booth can change their minds - with the right presentation, you can make sure they "see" you, wh... http://www.sitemy.com/articles/article_19259.html Fri, 05 Aug 2005 23:57:49 -0400 http://www.sitemy.com/articles/article_19257.html Feng Shui is the Ancient Chinese practice of configuring home or work environments to promote health, happiness, and prosperity. By utilizing elements such as light and color, Feng Shui Masters used their skill to promote the flow of "chi", or vital energy , to protect and enhance the prosperity of the Imperial Dynasties. Widely practiced today, Feng Shui theory focuses on methods to manage the flow of energy and with skillful application, can effectively lead people into your booth. Johnny Cash had his all-black attire, Christo had the saffron-draped "gates" in Central Park. Were they embracing Feng Shui color principles? Perhaps not consciously, but both men instinctively knew the incredible impact that color has on our moo... http://www.sitemy.com/articles/article_19257.html Fri, 05 Aug 2005 23:57:48 -0400 http://www.sitemy.com/articles/article_19258.html Feng Shui is the ancient Chinese art of positioning objects in conjunction with the movement of "chi', or natural energy, through our environments. Chinese philosophy purports that every object is capable having an effect, either positive or negative, on the energy inherent in all things as it flows and pools around us. Strategic use of Feng Shui elements like light and color of can do a great deal to contribute to our trade show success. But in today's competitive environment, it's necessary to pull out all the stops. Don't worry, we won't ask you to trot out a "dog and pony" show. Our approach is a little more subtle than that - all you need is a little smoke, and a few mirrors. Okay, we were kidding about the smoke, but no... http://www.sitemy.com/articles/article_19258.html Fri, 05 Aug 2005 23:57:48 -0400 http://www.sitemy.com/articles/article_19255.html Why is large format poster printing a big hit? Perhaps you are also wondering why large format posters are swarming the business and marketing industries. Well, you are not alone with the craving to know what’s behind it. Our natural tendency as a person is to unravel the mystery of every phenomenon. That is quite normal to all of us. To suffice this urge and to make it easy for you, I will give you some factors why the fame is soaring&ldots; 1. Virtually endless applications. Variables of printing which include color, time, quantity and cost are well harmonized in this printing. The materials are great in both outdoor and indoor purposes. 2. Accurate colors, detailed graphics. Large format poster printing also triggered expertis... http://www.sitemy.com/articles/article_19255.html Fri, 05 Aug 2005 23:57:47 -0400 http://www.sitemy.com/articles/article_19256.html At first glance, nothing seems more chaotic than a trade show floor. Jaded buyers rush by, hell bent on seeing the people on "their list", while the newcomers seem a little bewildered by it all. The noise from the crowd rises and falls in a steady drone while flashing lights and other cheap tricks add to the confusion. But in this apparent disorder, a simple truth exists. The tradeshow floor is alive, full of energy and momentum. It's energy flows and eddies around us and best of all, it's possible to manipulate it for our benefit. Today's tradeshow attendees have a hidden agenda. Actually, it's not so much hidden as "pre-determined". Budget cutbacks in the travel sector and the consolidation of retailers means that fewer bu... http://www.sitemy.com/articles/article_19256.html Fri, 05 Aug 2005 23:57:47 -0400 http://www.sitemy.com/articles/article_19254.html We like everything to be at their best. This is the reason why we want to bring out the best yield possible. In connection with our printing needs, we find reputable printing presses; use the most suitable materials and the right printing process to be sure that we are doing the right thing... A smart customer knows what he wants. If what he desire is an effective, catchy, durable and affordable poster, he utilizes large format poster services to ensure that his objectives are met and the results are fulfilling. Large format poster printing offers a wide-variety of choices on how we can yield a quality, fast and economical large format posters. If time is a deciding factor then not to worry about it because fast turnaround is ... http://www.sitemy.com/articles/article_19254.html Fri, 05 Aug 2005 23:57:46 -0400 http://www.sitemy.com/articles/article_19252.html The need for variety is a consequence of the advances in technology which carries with it the increasing demand for quality, durable, creative and affordable products and services. In connection with posters, the trend is - the bigger, the better! Bigger, faster – better! In the advertising and marketing industry, size does matters. This is the reason why the bigger the posters are the better. Large format posters are easily seen compared to the tiny ones. Thus, large format posters get attention with just a flick of a finger. Attention is the goal of every ad. If you get the desired attention chances are, you also get potential customers retention. This will motivate them to purchase your products or hire your services. If at the ... http://www.sitemy.com/articles/article_19252.html Fri, 05 Aug 2005 23:57:45 -0400 http://www.sitemy.com/articles/article_19253.html Full color large format poster printing services is a one-of-a-kind. It is the reason why we see bigger yet clear and catchy pictures hanging in the façade, displayed in tradeshows, printed on banners and other attractive marketing materials. Large format poster printing is a sure and efficient way to generate full-color, high quality and oversize graphics. Generally, the graphics involve in this type of printing are larger than 11" x 17". Prints are enhanced with lamination or mounting for more arresting appearance. Generally, large format poster printing is done with the use of large format inkjet color printers. These printers are usually 60" wide with ultra-violet pigmented or dye based inks and 1200 dots per inch for go... http://www.sitemy.com/articles/article_19253.html Fri, 05 Aug 2005 23:57:45 -0400 http://www.sitemy.com/articles/article_19250.html Powerful Four-Step Method To Easily Discover And Profit From Niche Markets Do you want an easy way to find profitable niche markets online? If you answered yes to that question then you should focus your market research efforts on peoples wants and problems. You need to realize that one of the most common reasons people use the Internet is to find solutions to their most pressing problems and to find ways to fulfill their deepest wants and desires. You can profit from niche marketing by providing these people with information, products and services that helps them get what they want. The following method will help you uncover several of these problems, wants, and desires in several niche markets. Step 1. Find A Good... http://www.sitemy.com/articles/article_19250.html Fri, 05 Aug 2005 23:57:44 -0400 http://www.sitemy.com/articles/article_19251.html Pictures influence us. It can frighten us. It can appease us. It can make us happy. It can make us blue. Excited, angry, anxious, perplexed, ecstatic – name it, pictures can very well work its magic spell on us. Life is ironic and this irony can be reflected in the picture right before you. Take a glimpse and be amused by the things that it is telling you. Its voice may be inaudible but its language is clear. They say that picture paints a thousand words. And its words are so enchanting that it drags you to contemplation. If eyes have been regarded as the windows to our soul then, pictures are the mirrors to our past and the doors to our future. Why are they interrelated? Perhaps, the reason is that we must look back at them in o... http://www.sitemy.com/articles/article_19251.html Fri, 05 Aug 2005 23:57:44 -0400 http://www.sitemy.com/articles/article_19249.html Short Term Vs Long Term Marketing In order to create consistent sales cycles and a positive growth trend businesses usually engage in both short and long term marketing efforts. Short-term marketing efforts tend to cause sudden sales spikes which rarely last. These sharp sales increases are usually the result of a targeted marketing campaign or time limited offer. While short-term marketing produces sales, long-term marketing efforts must be mixed in to sustain sales. Short Term Online Marketing Mentions Positive product mentions in forums, newsgroups or within trade organizations can result in a traffic or sales surge. Product endorsements and newsgroup conversations are difficult for marketers to control and tim... http://www.sitemy.com/articles/article_19249.html Fri, 05 Aug 2005 23:57:43 -0400 http://www.sitemy.com/articles/article_19247.html Know about "Viral eBooks"? It's not a new concept I'll admit, but it works like absolute gangbusters. In fact, over the past three years it has personally been responsible for bringing me hundreds of thousands of visitors to just one of my websites. AND - 100% for free. Getting traffic with Viral eBooks is a "free traffic tactic", which means you're not paying for advertising. But, because you're not paying for this exposure, you need to instead create content that people WANT to pass on. This takes effort, but if you do it right, it can pay you back hugely. Let's go through it: Okay - for starters you can create Viral eBooks in two formats: EXE (executable) format - which means it only works on PC's. This type of e... http://www.sitemy.com/articles/article_19247.html Fri, 05 Aug 2005 23:57:42 -0400 http://www.sitemy.com/articles/article_19248.html Some of the Top Internet Marketers will tell you that Name Branding is key to earning Money online. We all can't be Oscar Winners like Hilary Swank so we need to find other Methods to Brand our Names and Increase our Page Rank. The Swank Meter is a fun and simple Tool you can use to easily measure how well your Name Branding techniques are working. We even throw in 5 Simple techniques anyone can use to brand there Name. Recently the wife and I were watching Million Dollar Baby. After we were done watching the Movie my wife went on the Internet to see which Karate Kid Movie Hilary was in. It turns out that doing an MSN search on "hilary swank" came up with 190,231 Web Pages, Doing an MSN Search on "mike makler" brought up 2,737 resu... http://www.sitemy.com/articles/article_19248.html Fri, 05 Aug 2005 23:57:42 -0400 http://www.sitemy.com/articles/article_19246.html I have to tell you, I was very skeptical in the beginning. Nervous even. I had one finger on the "buy now" button, and one finger poised, ready to request a refund. I guess, when I bought Michael Masterson's course, I was anxious that this would be one of those screaming, ranting, raving sales letter courses that tells you that you HAVE to write all copy the same way with a tone that sounds like a used car salesman on steroids. I just wasn't going to do that. Let me explain. I'm not a newbie. I've been in copywriting (for various mediums) for over 20 years. I even published my own copywriting course (http://www.copywritingcourse.com) that deals primarily with website ... http://www.sitemy.com/articles/article_19246.html Fri, 05 Aug 2005 23:57:41 -0400 http://www.sitemy.com/articles/article_19244.html Is your affiliate website ready for business? You may have your content written and your affiliate products in place, but there are more things you can do to make your site more profitable. 1. Have a specific theme for your site and make sure your content, logo and other graphics are relevant to that theme. Don't add kitty graphics to a website about gaming. 2. Have as much original content - content that you have written yourself - on your site as you can. Your visitors don't want to read the same articles on a website that they have just seen on the one they were just at. 3. Create "printer friendly" pages for your important content. People are looking for information. Let them print it out. When they go back to read it l... http://www.sitemy.com/articles/article_19244.html Fri, 05 Aug 2005 23:57:40 -0400