Marketing  

12. How I Get Hundreds Of Daily Website Visitors For Free
Know about "Viral eBooks"? It's not a new concept I'll admit, but it works like absolute gangbusters. In fact, over the past three years it has personally been responsible for bringing me hundreds of thousands of visitors to just one of my websites. AND - 100% for free. Getting traffic with Viral eBooks is a "free traffic tactic", which means you're not paying for advertising. But, because you're not paying for this exposure, you need to instead create content that people WANT to pass on. This takes effort, but if you do it right, it can pay you back hugely. Let's go through it: Okay - for starters you can create Viral eBooks in two formats: EXE (executable) format - which means it only works on PC's. This type of e...
Author: Louis Allport Date: Fri, 05 Aug 2005 23:57:42 -0400

13. The Swank Meter - What Does Hilary Swank Have To Do With Page Rank?
Some of the Top Internet Marketers will tell you that Name Branding is key to earning Money online. We all can't be Oscar Winners like Hilary Swank so we need to find other Methods to Brand our Names and Increase our Page Rank. The Swank Meter is a fun and simple Tool you can use to easily measure how well your Name Branding techniques are working. We even throw in 5 Simple techniques anyone can use to brand there Name. Recently the wife and I were watching Million Dollar Baby. After we were done watching the Movie my wife went on the Internet to see which Karate Kid Movie Hilary was in. It turns out that doing an MSN search on "hilary swank" came up with 190,231 Web Pages, Doing an MSN Search on "mike makler" brought up 2,737 resu...
Author: Mike Makler Date: Fri, 05 Aug 2005 23:57:42 -0400

14. Review: Michael Masterson's Accelerated Program for Six-Figure Copywriting
I have to tell you, I was very skeptical in the beginning. Nervous even. I had one finger on the "buy now" button, and one finger poised, ready to request a refund. I guess, when I bought Michael Masterson's course, I was anxious that this would be one of those screaming, ranting, raving sales letter courses that tells you that you HAVE to write all copy the same way with a tone that sounds like a used car salesman on steroids. I just wasn't going to do that. Let me explain. I'm not a newbie. I've been in copywriting (for various mediums) for over 20 years. I even published my own copywriting course (http://www.copywritingcourse.com) that deals primarily with website ...
Author: Karon Thackston Date: Fri, 05 Aug 2005 23:57:41 -0400

15. Ten Ways To Make Your Affiliate Site More Profitable
Is your affiliate website ready for business? You may have your content written and your affiliate products in place, but there are more things you can do to make your site more profitable. 1. Have a specific theme for your site and make sure your content, logo and other graphics are relevant to that theme. Don't add kitty graphics to a website about gaming. 2. Have as much original content - content that you have written yourself - on your site as you can. Your visitors don't want to read the same articles on a website that they have just seen on the one they were just at. 3. Create "printer friendly" pages for your important content. People are looking for information. Let them print it out. When they go back to read it l...
Author: Jude Wright Date: Fri, 05 Aug 2005 23:57:40 -0400

16. Is Your Company A Member Of The Community?
One particularly hot south Texas day, I was making a routine sales call to a family Mexican restaurant. Angela, with whom I had an appointment, is a real "hands on" lady. She can't sit still in her restaurant and let others do all the work. Therefore, it's always a bit of a wait to talk to her. But, this place has great iced tea, so I didn't mind the wait. I finally got some of her time, where she sat down, covered in flour as usual. I have a strong amount of respect for Angela. She's such a strong entrepreneur, and, she makes a great glass of iced tea. I really wanted to provide her with specifically the right kind of marketing that she was looking for. I asked her if there was anything she had in mind for her marketing effor...
Author: Kirk Otto Date: Fri, 05 Aug 2005 23:57:40 -0400

17. “Buzz Marketing: Marketing to non-marketable customer”.
Buzz marketing, also known as ‘word-of-mouth marketing’ ‘guerilla marketing’ or ‘stealth marketing’ is an art of human kind to involve the trendsetters in any community to carry the brand’s message, thus creating an interest in, and a demand for, the brand with no overt advertising. Nirmalya Kumar, professor of marketing, director of center for marketing and co-director of A.V. Birla India at London Business School. When Dietrich Mateschitz formulated the drink “Red Bull” in 1987 for Australian market, bars initially refused to stock it, seeing it as more of a medicinal drink than a mixer. However snowboarders and clubbers soon recognized. The boost it gave them. They started to bring it with them to non – alcohol bars and pubs...
Author: Arvind Kumar Date: Fri, 05 Aug 2005 23:57:39 -0400

18. Promotional Magnets: Promotion that Sticks
Some people are happy with just a business card. For others it's not enough to be glanced at once and packed away. They want to be attached to something that you have to open in order to eat and therefore live. This association with survival is what promotional magnets offer. Often attached to the refrigerator, that focal point of the modern home, these little promotional items stick, both literally and figuratively. Promotional magnets also have an uncanny way of attaching themselves to high profile, metal office furniture. Unlike paper promotional items, magnets will simply not be put away. They insist on coating the surface of things, so they are a highly visible method of promotion. And the thing about promotional magne...
Author: Cindy Carrera Date: Fri, 05 Aug 2005 23:57:38 -0400

19. 7 Great Email Habits for the Beginning Internet Entrepreneur
If you are just starting out as an Internet entrepreneur then you have a lot to learn about doing business online. One such thing you need to concentrate on is your e-mailing habits. E-mail is your way of communicating with people and potential customers, so developing good e-mail habits early on is very important. Habit #1 Respond Quickly Always respond as quickly as possible to an e-mail. Don’t respond so quickly that you do not answer the questions or write properly, but respond as fast as you possibly can. One to two days maximum. Habit #2 Grammar and Spelling As a beginning Internet entrepreneur you cannot risk losing customers because you can’t write properly or spell. Fortunately, spellchecker and grammar check w...
Author: Michael Turner Date: Fri, 05 Aug 2005 23:57:38 -0400

20. Knowing Your Customer Is The Key
Without doubt, understanding what a customer’s wants and needs are is one of the most important aspects of running a business. You must know your customer. For the most part your customer will buy on emotion, especially for products or services that are not a necessity and where there are a number of suppliers for the same item. Understanding and defining why your customer shops the way they do is your key to success. There may be a number of factors that are common amongst your target audience for your business service or product. By researching and finding out what these are, you will be able to see what areas you can focus on where there is a need, and what areas will not interest them. Write down what your ideal customer...
Author: Matthew Tibble Date: Fri, 05 Aug 2005 23:57:37 -0400

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